What do you think is the most important element of a newsletter? If you were to create one for your customers right now, what would you want to prioritize? Having a fabulous newsletter can spark immense interest in your business and grow your audience. Today, we are going to explore some tips for creating the best newsletter.
First things first, you want to make sure you have a clear idea of what a newsletter is and can be used for. Otherwise, your efforts to create one might send you in the wrong direction. A newsletter is a report on what a company is currently doing and how it concerns its employees or electronic subscribers. E-newsletters can be in the form of email, which we explain in another article, and be sent to customers to keep them informed on a business’s efforts and plans.
Now that we know what a newsletter is, let's look at some expert tips for creating quality newsletters.
Your Intro Needs to be Punchy.
When we say, “punchy” we mean that your opener needs to capture your reader’s attention and make them want to keep reading. It makes sense. If they don’t feel invited or intrigued by the first thing they see, they won’t want to read the entire report. If you're unsure of how to do this, we broke down the keys of copywriting in a previous article.
Don’t put the key point of the newsletter at the very bottom, and expect readers to go searching for it if they don’t find the rest of the newsletter interesting. Pull them in and let the content of your newsletter keep them interested.
Consider Your Audience.
Depending on who your readers are, the same content won’t draw in or interest everyone, so you need to shape the reports around them. What you choose to include and how you present it will depend heavily on the type of reader you are trying to appeal to and whether that content can attract others. You want your newsletters to be easily underwood by their audience and other potential readers with whom your subscribers may share them.
Steer Clear of a Sales Pitch.
Your newsletter is intended to let your subscribers know the current status of your business, not just throw a bunch of advertisements in their faces. If too many ads are in the way of the newsletter content, it can put off readers and possibly cause them to ignore future newsletters. If the content is well-written and exciting, you don’t need to try and sell your products. Your subscriber loyalty will do that for you!
Short and Sweet Will Save You.
One of the worst mistakes you can make as a company sending out newsletters, whether it’s to your employees or customers, is to make the newsletter ‘endless.’ You want the report to be informative and interesting, that is very important, but not at the expense of time spent reading the newsletter. Be direct and keep your content relevant, so you don’t have to worry about if subscribers are taking the time to read the entire newsletter.
These tips are generalizations because they apply to all audiences and company niches, so no matter what audience you cater to, or the amount of data you include in your newsletter, these four ideas will help you create better content in the future.