“What does it mean to have a ‘good product’?” If we posed this question to you and your business, what would be the first thing to pop into your mind? The product’s aesthetics? Name? Five-star reviews on your e-commerce site? There are many things to keep in mind when you’re trying to determine if your product is a good one. So today, we’re going to look at what makes for a good product in the eyes of your customers.
A good product goes beyond simple functionality, although having a working product that can deliver on its intended purpose is definitely important! Identifying the quality of your product comes down to several key factors.
Let’s break them down.
The Product Makes a Task Simpler.
Whether the task is something you enjoy or dread starting, a good product should take the job or problem and appear as an easy-to-use solution. By looking at how people behave when choosing alternative means of completing a job or task, try and identify the critical issue that makes people choose the innovative option and see where you can fit in.
Does the Product Have Proven Results?
Suppose you can show potential customers that your product does what you claim and offer honest reviews from other consumers. In that case, your product will become more credible. In addition, a good product has a proven track record of success and can be supported by other consumers.
If you don’t have any customer reviews for your product, try to encourage your customers’ feedback to build up the product’s credibility.
Now, these ideas would apply more to products manufactured and not created for customers in real-time, like the food and beverage industry or products with a designated shelf life. So let’s examine some critical factors for these types of products.
What Goes in Should be Good.
For the food and beverage industry, the most important thing to remember for the quality of the product is the ingredients. That seems obvious, but don’t dismiss it. Today, your customers will pay closer attention to the nutritional value of a food or drink product they’re purchasing.
If you have not taken the time to make sure you are producing the healthiest and best-tasting item you can, then no customers will want to buy your product.
Durability Matters No Matter How Short.
Suppose your business specializes in products with a single purpose and are only meant to last for a certain amount of time. In that case, you still need to take the product’s durability into consideration. True, you aren’t making a product that will last a lifetime, but it needs to do its job for as long as you claim it will.
Poorly made products will break down quicker and severely shake a customer’s faith in what a company can provide. So remember, durability is always important.
There are many other things to consider when judging a product’s quality, whether you’re the customer or the designer. For the designer, it’s important to remember how a customer will perceive your product and move forward with its creation and release from there.