Have you ever used a chatbot? Do you even know what a chatbot is? It’s not a cute robot that follows you around, ready to strike up a conversation at the drop of a hat. Instead, chatbots are a tool used by e-commerce sites and customer service agencies to connect with customers. Today, we will break down what chatbots do and why they’re an important tool for online businesses to use and how to create them.
Let’s start with the definition of a chatbot. A chatbot is an online communication window used to conduct conversations via email, text, or instant messaging between a customer and service agent.
You’ve probably seen one of these when you clicked onto a company website, you start scrolling through the homepage, and suddenly a little conversation window pops up on the right side of the screen. That is a chatbot. They’re an excellent customer service tool, and if you don’t have one yet for your website, don’t worry; we’ll discuss how to create them in a little bit. We also teach you how you can uniquely set up your customer service in another article.
Before we get into that, let’s take a look at the value chatbots can create.
No matter what type of online business your company is providing to its customers, you need to have effective and efficient customer service in place to build relationships with your audience. Chatbots are a great way to offer a new digital experience to your site’s available customer support, and help your audience with any problems or concerns they may have. Chatbots can be set up to generate an email request for assistance or an immediate response through instant messaging or speaking directly with one of your service agents.
Chatbots are easily integrated into any e-commerce platform and can be extremely helpful with growing your business’s customer base. This tool makes acquiring desired information much easier for the customer. It helps companies to know what kinds of questions their customers are asking. Communication between a company and its customers will always be a massive key for success, and chatbots on a company’s website make that much easier.
Chatbots are a great tool, if you already have them set up on your company website, that’s fantastic, and you are probably reading the rest of this for fun. But if you don’t, let’s take a look at available software for how to create them on your company website.
Hubspot, a developer, and inbound marketing service provider, offers a free program for creating a chatbot window box on your website and offers great advice on how to use it effectively. It doesn’t matter how far along in developing your website is or what size your company is. The builder program can help you create an at-scale chatbot to help you succeed.
This great online business program can be a great step forward in your business’s customer service efforts. It can help you move your business in the right direction.