Do you know what social media management is? When we say management, we don’t mean to have a social media account, even though that is part of the equation. Today, we will take a look at what social media management is and what all goes into it.
First, let’s answer the question of ‘what is it?’
“Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community services, and monitoring, measuring, and reporting on social media performance and ROI.”
That’s a lot of hats to wear!
Let’s look at each one and how they’re applied.
Creating and distributing content for social media profiles is pretty self-explanatory. Based on the tailored data you collect, you create content for the profiles of audience members and distribute them to those individuals who would best respond to them.
Monitoring online conversations may sound scary, and you’re probably thinking, “See! They are listening to us!” But that’s not it. It goes back to the idea of cookies where social media can store data about topics and products you talk about to create personalized ads.
Collaborating with influencers is a means of promotion and appealing to both your audience and the influencer’s followers. These partnerships are widespread on social media platforms because they benefit all who are involved in the collaboration most of the time.
Providing community services means using your company’s social media presence to support and empower a specific idea or issue in your community. Starting campaigns on your social media to supply donations to shelters or raise funds for a foundation through a special promotion are two examples of what this looks like.
The last one is a little more technical, so we’ll keep it simple. Keeping track of how something on your social media is performing is a really important factor in gathering data for future content. ROI, or ‘return on investment,’ is also an important factor with social media. You want to make sure that all of your efforts with content and promotions inspire interest and revenue for your business.
After diving into all the different tasks that go into social media management, it’s no surprise why companies are willing to pay people who have these skills so much money. They want to make sure they have the best possible managers taking care of their social media presence. Your business can highly benefit from taking the time to improve in even one of these areas and seeing how your platform presence has an impact on the community when you do.