Why is my website running slow?

Everyone hates having to deal with slow internet and websites with a slow start-up process when customers click on them. Has your e-commerce website ever had this problem? There could be several reasons why this is happening to you, and they can be fixed with little to no sweat. Today, we will look at some technical hiccups causing slow website speeds and how to fix them. 

     In this day and age, users expect websites to be very quick, and slow start-ups quickly put them off for an e-commerce site’s home page. If your website is running slow, this can cause abandonment of your website and high bounce rates. Neither of which are good numbers for any site’s analytics. 

    Let’s take a look at some of the reasons why a website can run slow; if you recognize any of these factors in your website, then read to the end to find out how you can fix it!


You don’t have backups

        We mean by this that if something happens to your site, you have no way of getting an alternative up and running. There’s a unique tool called a ‘content delivery network’ that houses servers where you can store backups of your website to upload if your original one fails. These are excellent ideas to look into if you don’t have an extra version of your website in case of an emergency!

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You have too much overhead. 

         Even if you don’t know this, your website has a database where everything you put into your website and everything people search for is stored. Overhead refers to extra items in this database like logs and transients that build up over time. Having too many of these can cause your site to take longer to load than it should, and in some cases, it can make your server time out. 


Large files are slowing down website loading times. 

          Media files like videos and images can be hard to process, which will slow down your website. Any website designer will tell you to make them smaller to help improve your loading times. Now we don’t mean shrinking the actual picture; that’s not going to do anything. You can make them smaller by compressing them to maximize their usefulness. There are online tools and plugins to compress images and videos depending on the platform your site is released on. 


Your site’s code is too bulky. 

           “My website has a code?” Yes, it does, and it is made up of everything on your site, but there’s more to load if there’s too much going on. It’s a no-brainer. The more code your web browser has to load, the longer it’s going to take. You can fix this by minimizing unnecessary items or line breaks in your site’s code. Remember: simplify, simplify, simplify. Here’s a quick tutorial on what creating a code for your site looks like. 


Bloated web designs. 

    These are websites that are designed in a way that makes them ‘heavy.’ You want your website to load as quickly as your competitor, if not faster, so try and keep that in mind as you design the site.  You can do this efficiently by using tools like JavaScript, HTML, and several others. Here’s a video demonstrating how to use some of them. 

   The designs and items that slow down your website can play a large role in the traffic your site attracts and how well customers can utilize all that your site has to offer. You can view more issues with website speed and their recommended solutions here.

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