Memorial Day is here, which means that outdoor activities will finally be open, and the summer season will receive its official kickoff. Businesses also take advantage of the holiday for marketing and social media reach with their customers. However, it’s very important to be respectful when mentioning this holiday on your social media. Today, we will be going over the dos and don’ts of Memorial Day posts for businesses.
Whether you are a veteran or not, we can all appreciate the significance of this holiday and acknowledge the importance of the people who take Memorial Day’s meaning to heart. Let’s start with what you should never do again on your social media when posting about a holiday.
Oh No!
If you must mention your brand, put the post’s focus on families or patrons and avoid mentioning the military. Or, if choosing to mention the military, then don’t mention your brand at all. It’s one or the other.
Instead, say things like “ I/We hope you have a nice/great Memorial Day” or “Have a great day!” things that are generic and show an emotional outreach are better received by audiences.
Yes, Please!
Your social media posts on holidays can significantly impact your customers, so you want to make sure you’re respectful and positive about your messages!