You have started your e-commerce business site! Hooray, that’s amazing for you; now the next step is making sure you get the sales and traffic it deserves. Do you have any idea how to do that? Do you even know what e-commerce means? Even if you answered ‘yes’ or have an existing e-commerce site, we will break down some ideas for you to get your site off the ground and on the first page of Google results.
Here’s a quick definition of e-commerce if you don’t already know what it is. E-commerce or electric commerce is the activity of electronically buying or selling products on online services or over the Internet.
Now, onto what you want to read about.
Start a Blog.
The first thing anyone in business will tell you is that there is a big difference between traffic and sales. Just because people are visiting your site doesn’t guarantee that they will buy your products or services. Don’t worry if you notice high website traffic but low sales. No site has a 100% rate for converting one into the other.
Blog posts and similar content will help you create brand awareness and, in turn, will generate more site traffic; the more people who visit your site looking for interactive content, the more likely you will start getting customers.
Build a List of Email Subscribers.
If your e-commerce site is new, then the best way to generate sales and gain customers is to start an email subscription list. Email marketing is considered a top tactic for digital business and will help you acquire customers and keep them. Once you have something that will spark customer interest, offer them the opportunity to learn more about your company and your products when they become available to your customers.
By getting site visitors to sign up, it means you’ve jumped the first hurdle and captured their attention, and that is the most important thing. It proves your efforts at gaining new customers are working, and you are heading in the right direction.
Network Offline with People of Similar Interests.
We know it sounds backward to tell you to try and build up traffic on an e-commerce site by going offline, but it’s worth it. Trying to generate traffic to your e-commerce site isn’t strictly digital. A lot can be accomplished by going offline and meeting with customers in person.
Attending events like local meetups, industry-related conferences, and trade shows mean you will be directly interacting with like-minded individuals and showing the face behind your company and products. If you sell products for a specific target audience and that audience hosts a gathering in your area, then get out onto the pavement and start meeting customers the old-fashioned way.
Your e-commerce site can be a massive help in getting new customers and keeping existing ones satisfied, especially if you are putting going the extra mile to connect with potential customers. Your sales and traffic can easily be helped by following simple ideas and watching how your customer base responds to them.