Have you noticed companies changing their marketing designs recently? Have you changed yours to keep up with proven trends in the business world? We’re more than halfway through 2021, and today, we’re going to take a look at some of the marketing design trends that companies have been using.
Some of these marketing trends are not new; you may be using them right now for your business. These trends can give you a new perspective on how to make simple choices that will largely pay off.
Hubspot recently released an article detailing marketing designs that you should employ and even some that should be avoided at all costs. Let’s take a look at some of the items they describe.
Natural and Manufactured Opposing One Another. By showcasing the two ideas against each other, it makes the product stand out. The product is a natural cleaner, but it is a manufactured item, emphasizing the two ideas in the ad and how they compare. You want your photos to say good things about your products and we teach you how in another article.
Color Choices. We’re coming out of a crazy year, and people are being drawn to lighter hues and natural colors that reduce anxiety and stress. It’s becoming common to use colors that inspire the desired emotion or response in a target audience. Especially, since different audience members will react in unique ways so make sure to target the right groups with your efforts.
Abstract Text. It’s becoming more popular to include text in marketing that doesn’t follow standard typography and draws the audience’s attention as they try to read it. Using bigger or smaller wording throughout marketing campaigns creates a unique ad for its audience.
Combining Current and Futuristic Designs. This describes the growing trend of taking symbols from the past and mashing them together with new images to create a retro blend of eras. Like this one:
We’ve only scratched the surface of design trends proving very successful in 2021. There's a lot more for you to explore in your own marketing moving forward. You can look at more marketing design trends and pick the best ones for your business’s marketing.