What is SEO and how do I use it?

    If I asked you to tell me what SEO stands for or what it does, could you? It’s okay if you can’t, very few business owners know what it is. Not many businesses are aware of SEO's importance for their online marketing and website interaction, but here is everything you need to know about what SEO is and how to use it.

   SEO or search engine optimization is a tool that uses a search engine’s analytics and keywords that help your business appear higher up on a search result list. The higher up your result is, the better the odds are that people will click on your URL and learn more about your business. The goal of on-page SEO is to make sure that search engines can find your content, which can be extremely helpful if your company has a blog or some form of FAQ for your customers.

Here are the basic things you need to do in order to improve the SEO for your company’s website or advertisements:

  1. Figure Out Your Company’s Keywords.

    Keywords are words or phrases that are commonly typed into a search engine and are then ranked based on the results they yield and how often they are used. Using the best keywords for your ad or website more than once will help to increase your SEO rankings.

  2. Understand Where Your Company Can Compete.

    Knowing which industry your company fits into and how it compares to others can help you when choosing how to optimize your business’s online presence.

  3. Create a Roadmap for the SEO Keywords.

    Using the keywords you generate for your company on different site pages makes customer navigation easier and easier to understand. Having a direct link with your optimization tools can help with customer engagement.

  4. Set Up Google Search Console.

    If you have not already done this, make sure to set up your company website with a search console so that search engines will be able to find you and your content.

  5. Check That Your Site Can Be Indexed.

    Once your site is verified on Google Search Console or whichever search engine you choose to use, make sure that your company website has no issues that would prevent it from being indexed. This is done with a ‘coverage’ report on the left-hand sidebar menu.

   There are several more tricks and videos to help you master SEO for your company’s website and the ads you create to help make sure customers reach out to your business first. Search engine optimization is designed to take the way search engines, like Google, process search results and improve the result rankings of online sites and advertisements.

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   With SEO tools, you can improve your website and company ads to ensure that your business is seen first by customers and that you will be the one they want to call.


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